selina watermansmith

Sanctuary Coaching Business Consultant

Employment History

Sanctuary Coaching Business Consultant

September 2021 - present

Utilising direct experience from my tenure directing start-up enterprises in the Middle East, I consult SMEs on their growth strategy, finance procedures, marketing and communications. Key achievements for clients include: � ...see more
Cloud Restaurants

Managing Director

Cloud Restaurants

September 2016 - July 2021

I pioneered the region's first virtual concept operation, with multiple brands in one central processing unit, substantially reducing operating costs. Growth strategy focused on product development, creating new lines reflect ...see more
Dark Horse Productions

Creative Director

Dark Horse Productions

November 2011 - August 2016

My role was to conceive new creative concepts and themes and execute strategy for effectively advertising them to clients. My initiatives increased growth via a new international client base including Egypt, Qatar, KSA and ot ...see more
KPMG

Communications Consultant

KPMG

December 2010 - July 2011

I worked predominantly on KPMG's external communications including, but not limited to, marketing brochures, website content and other electronic correspondence. I worked across the company laterally to improve written pitche ...see more
Infusion Magazine

Editor in Chief

Infusion Magazine

September 2009 - October 2010

I produced the editorial content, oversaw the design and layout, and managed the sales and marketing division. I created new features and articles for the title that were topical and informative, as well as overseeing the mar ...see more
Saudi Aramco

Freelance Project Manager

Saudi Aramco

February 2009 - September 2009

Hired to work on this 26 million USD project I was tasked with traveling to Saudi and producing the live shows as part of the ceremony, plus managing a team of up to 15 other event managers on the KSA site side. I liaised dir ...see more

Managing Director

January 2002 - December 2008

During my time at University, I founded an entertainment and event staffing agency that initially covered the South coast but eventually across the UK and parts of Europe. Leisure giant Luminar contracted us to coordinate sho ...see more

Education

Bachelors in Communications & Media Studies

Bournemouth University

2007

Language Skills