ramzi assaf

Co-Founder at Just cereal

Bio Summary

BCG consultant | MBA at Chicago Booth | Tech entrepreneur

- Achievements: Rewarded an MBA sponsorship from BCG for top performance

- Expertise: Digitization/IT, Large technology transformations & implementation, Market entry, New products, Operations, Sales & marketing

Employment History

Co-Founder

Just cereal

2020 - present

Paris, France

▪ Completed hundreds of interviews and surveys with target audience to identify market opportunity and define winning solution ▪ Assessed the industry and competitive landscape and defined the company’s market positioni ...see more

Founder & CEO

Portefini

2017 - 2020

NYC, NY, USA

▪ Hired, grew and managed a cross-functional, remote and global team that includes a CTO, developers/engineers, product managers, UI/UX designers, marketers, customer success, and part-time lawyers, finance & tax accountant ...see more

Head of Strategy & Expansion

Compex Group

2015 - 2017

Beirut, Lebanon

▪ Increased revenue by 8X in just one year by restructuring and expanding services and operations ▪ Developed standardized tools and processes to ensure consistent and accurate deliverables across all employees and geogr ...see more

Senior Associate

Boston Consulting Group - BCG

2012 - 2015

Dubai - United Arab Emirates

Highlights ▪ Achievements: Rewarded an MBA sponsorship for top performance; Promoted in record time ▪ Geography: Middle East focus, India, Japan, Thailand ▪ Industry: Public sector, Financial institutions, Digital/IT, Industrial Goods ▪ Expertise: Transformation & implementation, Market entry, Change management, Performance management, Strategy definition, Investment strategy & portfolio management Operations, Governance, Sales & marketing Selected project experience ▪ Designed and managed implementation of a large unemployment assistance program worth $30Bn for a Middle Eastern Ministry of Labor which involved interacting with several other ministries and organizations for a complete and successful execution ▪ Set up a large performance measurement and management system across 200 departments and 60,000 employees for a large national oil company while implementing strong change management measures and strategies to manage the transformation ▪ Created guidelines and strategy for $170B portfolio of one of the world’s largest sovereign wealth funds based in the Middle East ▪ Turned around a Kuwaiti investment group with $500M of accumulated net losses with a strategy, governance and people programs ▪ Launched the first Qatari private merchant bank serving HNW individuals by liaising with governmental organizations and entities ▪ Led a large technology and digitalization transformation for a large Indian public bank to better serve its 400 million accounts ▪ Developed business plan and joint venture strategy for a global aluminum company to enter the Middle East through Saudi Arabia ▪ Managed a large customer discovery exercise which involved performing focus groups and surveys with thousands of individuals to identify the population’s perception and market gap in learning and employment related services for a large KSA Ministry ▪ Built a very advanced business plan and financial forecasting model for a Middle Eastern plastics company which included inputs from 20+ external sources, market sizing, detailed volume and cost breakdown, as well as manpower and machinery planning ▪ Built a top-down and bottom-up demand planning model for the largest car dealer in the Middle East to plan demand & supply ▪ Modeled global energy scenarios to predict future demand outlook and R&D strategies for a Japanese car manufacturer ▪ Managed vendor negotiations and sourcing, plant setup and raw material procurement for a Middle Eastern industrial company

Project Management Intern

Airbus Group

2011 - 2011

Toulouse, France

▪ Managed installation of supply chain RFID systems across the group and its subsidiaries to meet business requirements ▪ Managed a complex stakeholder structure (incl. Airbus departments and non-Airbus companies and or ...see more

Language Skills

Afrikaans

Country Experience

India Japan Kuwait Qatar Thailand Saudi Arabia United States United Arab Emirates United Kingdom

Skills

Finance

Cost Management

Business

Digital Strategy,

Performance Management,

Business Unit Strategy,

Growth Strategy,

Portfolio Strategy,

Strategic Planning,

Product Development

Marketing and Public Relations

Digital Marketing