Bio Summary
Senior expert in management and strategy with over 14 years of experience in consulting in Africa and Middle East.
Extensive experience in developing and implementing strategies, managing complex projects, supporting change management and international companies to develop their businesses.
Worked on different assignments in Economic development to support Governments and with private sectors as Telecom operators (Zain Group, Orange Kenya, Orange Jordan, Orange Tunisia and Ooredoo Kuwait), Banking institutions (Al Baraka Bank Tunisia, BNP Paribas Libya, Libyan Qatari Bank, BTK, BTE and Stusid Bank), and other service companies.
Employment History
Independant Senior Management & Strategy Consultant
May 2017 - present
Tunis, Tunisia
Working as an independent consultant to support local and international companies to develop and implement their strategic, commercial and expansion plans in the region.
Professional Consultant
Wavteq
October 2020 - August 2022
Tunis, Tunisia
I am supporting Wavteq as independent consultant based in Tunisia on different assignements in the region.
Professional Consultant
OCO
July 2020 - April 2021
Tunis, Tunisia
I have supported OCO Global, as independent consultant based in Tunisia, for two main projects in Tunisia.
Project Leader
Expectation State
May 2018 - December 2019
Tunis, Tunisia
Worked with ES's team during the inception and implementation phases of a program funded by the British Embassy Tunis to support the Tunisian Government in its efforts to attract greater foreign investments.
Project Leader
Attijariwafa bank
July 2017 - March 2018
Casablanca, Morocco
Worked on various tasks as a Group Digital Programme Manager Officer based in Morocco, this included coordinating the communication with “European” & “African” subsidiaries to implement the Group Digital Banking solut ...see more
Senior Manager
PwC
August 2015 - February 2017
Tunis, Tunisia
I worked with various telecom operators, banks and business groups as a Senior Manager within the PwC Advisory team (based in Tunisia).
Led and managed several projects as:
- Strategy plan definition and organisational pla ...see more
Manager
Ystrat, Strategy And Business Consulting
May 2009 - July 2015
Tunis, Tunisia
Held several positions within Ystrat a Strategy & Business Consulting Firm covering the Middle East and Africa region. (Ystrat has been acquired by PwC in 2015)
I was eesponsible to support international companies and groups ...see more
Selected Project Experience
Project Description:
Contributed to project funded by the World Bank Group (IFC) to support FIPA (Foreign Investment Promotion Agency) in Tunisia to retain and attract foreign direct investment (FDI):
- Ensuring local coordination and consultations with FIPA as well as other stakeholders and investors
- Contributing to strengthening the capacities of FIPA in order to provide services to retain strategic
investors already present in Tunisia
- Providing technical assistance to FIPA in the implementation of the targeting program for new investors
and "Lead generation".
Targeted sectors: Software & IT, Pharma, Organic food/Agritech, Technical textiles and Automotive supply chains
Industry: Public Sector
Topic(s): Project & Program Management
Project Description:
Participated to project funded by the World Bank to support ANPIPS (Niger Agency for the Promotion of Investment and Strategic Projects) in Niger to define its retention and attraction investments strategy post-covid:
- Ensured project coordination and consultations with ANPIPS main stakeholders
- Led the agency's diagnosis and to the identification of the constraints faced by foreign investors in
Niger during the covid-19 pandemic
- Defined the ANPIPS retention and expansion strategy (aftercare)
- Defined the foreign direct investment attraction strategy and the definition of action plans for top
priority countries to target.
Industry: Public Sector
Topic(s): Economic Development
Project Description:
Participated to project to support the British Embassy Tunis through the Africa Investment Technical Assistance Facility (AITAF) to contribute significantly to protecting investment and jobs in export-oriented manufacture that risk heavy secondary impacts from the covid-19 crisis and to the capabilities of the Tunisian textile and garments SME industries in Kasserine Governorate, in the west-central of Tunisia.
- Led the project management
- Contributed to the methodology development, prepared analysis and reports
- Conducted interviews in Kasserine with local SMEs, Governmental entities and prepared the diagnosis
- Led the organization of the workshop in partnership with USAID's TUNISIA JOBS program and the
stakeholders concerned, ensured the facilitation and follow-up
- Engaged with Tunisian government organisations, textile companies and business associations
- Contributed to build the proposed emergency, medium- and long-term solutions
- Supported the implementation of the recommendations in the Rapid Recovery and Repivot Action Plan
- Coordinated the communication with other donors actively present in the region.
Industry: Public Sector
Topic(s): Economic Development
Project Description:
Worked as independent consultant to support Attijariwafa Bank Group a leading banking and financial Group in Morocco and Africa:
- Coordinated the communication with "European” & “African" subsidiaries to implement the Group
Digital solutions.
- Defined planning; identified dependencies and projects risks.
- Prepared and implemented actions plans to ensure solutions launch.
- Reviewed project progress & prepared consolidated reporting.
- Defined and maintained governance model with head office and subsidiaries: project committees,
workshops ...
- Centralized and followed-up suppliers’ contracts and payments.
- Organized and participated in workshops with stakeholders to improve the existing solutions.
- Prepared and controlled the program budget.
Industry: Professional Services
Topic(s): Information Technology (IT) Advisory
Project Description:
I have supported Expectation State as independent conusultant during the implementation Phase (Part Time) on the following projects:
1) Worked with FIPA “Foreign Investment Promotion Agency” Headquarter teams to better co-ordinate information flow and account management process between FIPA HQ, the country offices and potential investors from different countries (UK, France, Egypt and Estonia)
- Supported to secure one investment in less than one year: Bolt is an Estonian transportation platform
company. The company's services range from ride-hailing to micro mobility and food delivery. It is
operating in Tunisia since May 2019
- Secured a second investment from an Egyptian start-up named “7keema: Nursing”. Supported 7keema
to submit and obtain a start act pre-label (Program managed by the Ministry of ICT entitling start-ups
series of structured benefits and incentives as of tax deduction, assumption by the State of payroll and
employer payroll taxes...)
2) Worked with Smart Tunisia (Public-Private offshoring program) to improve its strategy for events and
account management as well as supporting Smart Tunisia to better reflect the value within the Tunisian
tech ecosystem.
- Supported Smart Tunisia commercial team to assess and review their events approach
- Defined events process for preparation and evaluation
- Assisted the commercial team to prepare and attend 2 main Tech events Paris Gov Tech and UK Smart
IoT event
- Supported to review and recommend enhancement to their commercial pitches and marketing
collaterals
- Supported to build a new pipeline according to their targets and objectives: 100 targets of UK
companies with regional strategy expansion
- Supported to manage the key accounts with general and specific data on the Tunisian market.
3) Worked with the Ministry of ICT to design and conduct internal as well external consultation in order to define recommendations to accelerate the digital transformation.
Industry: Public Sector
Topic(s): Economic Development
Project Description:
I have supported Expectation State during the inception phase to perform the following:
- Interviewed and liaised with the most relevant stakeholders to understand how investment is
coordinated and implemented within Tunisian government institutions and private sectors.
- Identified and reviewed the policies related to investment (Investment law, startup act…).
- Mapped the Tunisia investment eco-system incl. government entities, associations, donors…
- Undertook a diagnostic at the level of FIPA and Smart Tunisia to identify recommendations in order to
increase their ability to attract investment.
Industry: Public Sector
Topic(s): Project & Program Management
Project Description:
Led and managed the following projects for Group Togo Telecom:
1) Communication strategy definition:
- Gathered and reviewed the communication actions of the two entities of the Togo Telecom Group.
- Analysed of the positioning of the Group's brands.
- Conducted a focus group to collect information and perception of customers/ prospects of the brand
and the quality of services.
- Organised workshops to define the brand and communication strategy of the Togo Telecom Group.
- Recommended an action plan for the implementation of the communication strategy.
2) Definition of the commercial strategy and the targeted structure of customer services:
- Reviewed the marketing and distribution strategy
- Collected & analysed the recent market studies and information available on customer feedback in
terms of quality of service
- Analysed of the performance of commercial offers and distribution networks (direct & indirect)
- Developed a regional benchmark of offers.
Industry: Professional Services
Topic(s): Strategy & Planning
Project Description:
Led and managed Zain Group Youth strategy and value proposition definition:
- Defined the best practices and identified the Youth segment key trends
- Recommended a series of initiatives to improve Youth segment performance and customer experience
for Zain
- Defined key performance indicators to track the Youth segment
- Supported the Group's operators in the recommended initiatives implementation.
Industry: Telecom
Topic(s): Sales & Marketing
Project Description:
I have worked on two projects for Zitouna Bank (Islamic Bank) in Tunisia:
1) Led the Bank strategic roadmap definition and implementation:
- Reviewed the existing projects and translated the Bank strategy into Projects Portfolio
- Defined an internal communication plan
- Contributed in the business cases development for each strategic project
- Defined a governance model to manage and track the projects implementation.
2) Managed the digital transformation plan definition:
- Analysed the Bank’s Digital maturity
- Defined a local and international benchmark and identified the digital best practices
- Defined series of initiatives and a digital roadmap covering the 2017-2020 period
- Developed an organizational structure for digital dept.
Industry: Technology
Topic(s): Digital
Project Description:
Led and managed a strategy plan definition and organizational plan for private Tunisian company investing in the Medina of the city of Sfax. Arije El Medina is a private Tunisian company created in 2014 with the mission of acquiring, restoring and animating old buildings or buildings threatened with ruin in the Medina of Sfax.
Sfax is a port city in the east of the country located about 270 km of Tunis, it is considered as the second economic pole of the country after "Grand Tunis".
- Defined strategic and organizational plans
- Conducted a study on the expectations towards the Medina of Sfax of multiple actors: visitors,
inhabitants, Tourism office, National Heritage Institute, Sfaxien shareholders and diaspora
- Identified the challenges faced by the Medina and some areas for improvement as: Improving
cleanliness and safety - Building / renovating in accordance with the specificities of the Medina -
Stopping the degradation of premises by manufacturers - Setting up tourist circuits and signage to
facilitate circulation - Develop projects in the Medina: catering, guest house ... - Protect the traditional
trades of the Medina
- Conducted a field survey to understand better the behaviour and expectations of visitors and traders
in the Medina (300 visitors and 100 traders)
- Prepared a regional benchmark of countries that have restored cities / medinas as Morocco with the
cities of Fès and Marrakech
- Defined a segmentation and an estimation of the value of the Medina
- Developed a fundraising document. The company’s aim is to raise 2 MTD in order to realize their plans
and achieve goals.
- The proposed projects: - Tourist circuits - Gastronomic restaurants - Guest houses - Luxury shops -
Craftsmen center - Wellness centers - Cultural cafes - Business Center (exhibition, seminar, training,
etc.) - Training center in Arabic for foreigners - Residence center for students.
Industry: Travel & Tourism
Topic(s): Strategy & Planning
Project Description:
Led the quality strategic plan and organizational structure definition of Tunisie Telecom:
- Defined a strategic plan for Quality Management department
- Identified an international benchmark and defined the quality Management programs best practices
- Developed an organizational structure and jobs description.
Industry: Public Sector
Topic(s): Quality Management
Project Description:
Worked as PMO to support Orange/ Telkom Kenya to launch the 3G Network and offers and performed the following:
- Defined marketing and sales strategies to ensure the launch of the 3G
- Coordinated the 3G proposed portfolio implementation with the marketing team
- Defined and implemented the communication strategy
- Recommended action plan to improve the customer experience and ensure the success of launch.
Industry: Telecom
Topic(s): Sales & Marketing
Project Description:
Contributed as a consultant to develop and implement an organisationnel transformation & sales training for Ooredoo Kuwait:
- Organised training & coaching sessions for sales teams (direct & indirect)
- Defined the job descriptions for the marketing and distribution departments
- Conducted “one to one” interviews to assess the teams
- Contributed in the design of the operator's new organization.
Industry: Telecom
Topic(s): Executive Coaching
Project Description:
Supported as a consultant the Strategy simulation workshop & international strategy for Orange Jordan:
- Contributed in the fast-track and results-oriented War Games project to maximize 3G launch success
in the Jordanian market
- Defined recommendations of the International Strategy covering the Fixed and Mobile products
- Designed International combined offer for Fixed and Mobile.
Industry: Telecom
Topic(s): Strategy & Planning
Project Description:
Contributed as a consultant in the programme design for Orange Jordan:
- Participated in the “High value” segment definition, dimensioning and program’s strategy.
- Designed a differentiated Customer Experience covering Fixed, Internet and Mobile products.
- Built an exclusive convergent Value Proposition.
Industry: Telecom
Topic(s): Sales & Marketing
Project Description:
Worked on both the PMO aspects and the retail banking strategy definition in collaboration with Booz Allen (Dubai office).
- PMO in charge of the coordination with local contacts (financial institutions: central bank ...)
- Participated in the identification and definition of target markets
- Contributed to the definition of the launch plan.
Industry: Financial Services
Topic(s): Project & Program Management
Project Description:
Worked as a consultant for Ooredoo Kuwait and performed the following:
- Assessed the Consumer segments (Youth, expat & High value segments)
- Post-launch performances and recommended a roadmap
- Managed the Expat program:
- Prepared Products & Services roadmap
- Enhanced of the customer experience & sales results.
Industry: Telecom
Topic(s): Project & Program Management
Project Description:
Worked as a Senior Consultant for Ooredoo Kuwait to deploy the following projects:
1) Designed and managed “Devices” department and implementation:
- Designed and implemented the organization, processes, roles & responsibilities for Device dept.
- Assisted the Management in the marketing & sales reorganization process.
2) Offers Implementation:
- Defined the new commissioning structure for Sales team (B2B & B2C).
- Contributed in B2B products performance analysis and action plan implementation
- Coordinated the implementation of value-added services for prepaid & postpaid.
Industry: Telecom
Topic(s): Sales & Marketing
Project Description:
Worked as a Senior Consultant for Ooredoo Kuwait and managed the Indirect distribution strategy implementation:
- Defined and implemented the direct and indirect distribution strategy
- Defined an action plan to improve the B2B sales team efficiency
- Coordinated with the sales teams on the progress of the different projects
- Developed a specification document for sales distributors and tracking tool
- Coordinated with the technical team for monitoring the implementation of sales tools.
Industry: Telecom
Topic(s): Strategy & Planning
Project Description:
Led Orange Tunisia prepaid offers design & implementation:
- Conducted benchmarks and analysed the existing offers performance
- Developed a (Q3 & Q4) roadmap to stimulate prepaid customers base
- Coordinated with the teams to implement the proposed offers.
Industry: Telecom
Topic(s): Sales & Marketing
Project Description:
Worked as a Manager to support Albaraka bank Tunisia for the following projects:
1) Supported the “Logistics Department” to launch new branches and coordinated with different suppliers to achieve the deadlines:
- Developed a geomarketing study of the branch network: analysis of the capillarity of the banking
network, analysis of the bank's commercial strategy, its positioning and the capacities made available.
- Defined of a 5-year development plan
- Managed the project to extend the banking network throughout the Tunisian territory: coordination
with the various stakeholders (internal & external) for the opening of 10 new branches (Bizerte,
Moknine, Tunis ...)
- Prepared consolidated reporting and maintained governance model: project committees, workshops ...
- Defined branches launch process in accordance with bank’s rules and
requirements.
2) Purchase procedure definition:
- Interviewed the members of the central logistics & buildings management
- Analysed the existing procedures
- Developed the purchasing procedure for the central logistics & buildings department.
3) Supported the “Marketing & Communication Department” to develop and implement marketing & communication campaigns (ATL & BTL):
- Developed and roll-out marketing & communication plan
- Defined dedicated new branches communication plans
- Planned and prepared bank ‘participation to the real estate national summit held in Tunisia.
Industry: Financial Services
Topic(s): Operations
Project Description:
Worked as a Business Consultant and part of Roland Berger team in Lybia to implement BNP Paribas trade solution (transformation project of Bank Sahara to BNP Paribas) :
- Implemented trade tools “Connexis Trade”: an e-Banking solution providing Trade products/ services
- Reengineered Trade processes and defined procedures (LC, Stand By LC and Letter of Guarantee)
- Reviewed and improved customer’s forms
- Defined and implemented the tax payment in all Sahara Bank’s branches
- Evaluated, recruited and trained the Trade staff.
Industry: Financial Services
Topic(s): Product Management
Certificates
Scrum Master
Education
Bachelor's in Business Administration/Management
Institut des Hautes Études Commerciales "IHEC" Carthage
2005Master's in Business Administration/Management
Institut des Hautes Études Commerciales "IHEC" Carthage
2007Language Skills
Country Experience
Kenya
Tunisia
Niger
Libya
Morocco
Kuwait
Togo
Jordan
Skills
Business
Digital Experience & Design,
Digital Transformation,
Digital Strategy,
Business Process Management,
Capacity Management & Planning,
Operation Management,
Service Operations,
Support Functions,
Digitizing Operations,
Change & Implementation,
Transformation Management Office,
Dashboard Development,
KPIs,
Organizational Excellence,
Monitoring & Evaluation,
Strategy Execution,
Product Development,
Project Management,
Benchmarking & Best Practice,
Business Planning,
Business Unit Strategy,
Corporate Strategy,
Growth Strategy,
Innovation Strategy,
Strategic Management,
Strategic Planning,
Trends & Global Forces,
Portfolio Strategy,
Operating Model,
Scenario Planning,
Feasability Studies,
Digital Culture,
Digital Maturity,
Channel Management,
Continuous Improvement,
Economics, Policy, and Social Studies
City development,
Impact Assessment
Human Resources
Capability Development,
Leadership Development,
Finance
Portfolio Management
Education and Training
Program Management
Sales
Account Management
Marketing and Public Relations
Market Research,
Competitive Analysis,
Branding,
Customer Insights,
Transportation, Supply Chain, and Logistics
Distribution
Information Technology
IT PMO,
ERP
Customer and Client Support
Customer Service
Law, Regulation, and Compliance
QMS,
Quality Assurance,
Quality Control
Industry Experience
Consumer Products
Public Sector
Economic Development
Professional Services
Management Consulting
Telecom
Mobile operators
Financial Services
Retail banking