Murat Barslan

murat barslan

Turkey

Bio Summary

Strategy and product management expert focused on brand strategy development, digital transformation, and retail analytics. Passionate and inspiring team coach with ability to motivate and mobilize people from different levels. Proficient in a multitude of digital tools and applications

I oversee a cross-functional team of strategists, technologists, and process experts who thrive at the

intersection of business strategy, user experience, and product management.

I have enjoyed many executive positions throughout my career in related to strategy management, consulting, product management, start-ups, and e-commerce. My personal and professional experiences have taught me the following about myself:

- I can successfully scale up businesses of different sizes from start up to conglomerate.

- I put the customer at the center of all that I do

- I can align, lead teams of varying skill sets coming from different cultural backgrounds

Subject matter expertise in

- Strategy building,

- Product development and management,

- Retail analytics

- User experience (UX)

- Consumer insight generation

- Merchandising

- Omnichannel commerce and digital marketing

- Business model innovation

- Organizational design

- International expansion

Employment History

Ipekyol

Head Of Strategy & Transformation

Ipekyol

April 2017 - July 2022

İstanbul, Turkey

Guides defining the 3-year vision, annual corporate and brand strategic plans to ensure objectives are aligned and integrated • Defines corporate and business unit level key performance indicators and facilitates cascading ...see more
pladis Global

Strategy And Business Development Manager

pladis Global

March 2015 - March 2017

İstanbul, Turkey

Functioned as the strategic advisor to Out of Home Consumption Group CEO • Monitored group’s project portfolio and assessed new revenue opportunities • Developed pricing strategies for new categories and services, inclu ...see more
Joyfoodz

Head Of Product And Startup Co-Founder

Joyfoodz

May 2010 - March 2015

İstanbul, Turkey

• Built the Minimum Viable Product to assess viability of the business idea and raised angel investment • Managed Customer Discovery Process while interviewing 50+ potential customers • Led design & coding of joyfooz.co ...see more
Deloitte

Senior Consultant - Strategy Consulting

Deloitte

August 2007 - April 2010

İstanbul, Turkey

• Mapped customer journeys and measured customer experience at touchpoints on a customer experience management project for a Fashion Retailer • Redesigned the organization model and business processes of an Apparel Manuf ...see more
QNB Finansbank

Business Analyst

QNB Finansbank

April 2005 - July 2007

İstanbul, Turkey

Operated as a Business Analyst for Corporate Banking, Private Banking, SME Banking divisions and managed small-scale projects including: • IT Strategic Roadmap Development • Private Banking CRM • Micro Enterprise & Reta ...see more

Selected Project Experience

Project Description:

Development of a Performance Management System based on Balanced Scorecard Model for a fashion retailer.

- Corporate and Brand based (3 brands)

- 120 + KPIS developed

- Definitions, Formulas, Reporting Details

- Company, Functional and Department KPIs

Industry: Consumer Products

Topic(s): Performance Management

Project Description:

Omnichannel Transformation Roadmap Development for a Fashion Retailer

3 year plan covering the customer, product, channel and logistics domains.

12 different projects were identified as a result of this plan.

Distributed Order Management Platform was one of the outcomes of this project

Industry: Consumer Products

Topic(s): Strategy & Planning, Digital

Project Description:

Growth strategy development for a fashion retailer. ( 3 brands)

-Qualitative and Quantitative Customer Research was completed

-Potential for growth in local was identified on a city basis

-Brand strategy was re-designed

-Collection strategy was updated with depth, breadth and delivery calendar

-Store merchandising was re-designed to comply with the new brand strategy

Industry: Technology

Topic(s): Product Management, Software Engineering, Sales & Marketing

Education

Bachelor's in Industrial Engineering

Purdue University

2004

Language Skills

Country Experience

United States United Arab Emirates Turkey

Skills

Information Technology

Machine Learning,

Artificial Intelligence

Data Analysis

Data Analytics

Business

Digital Experience & Design,

Digital Strategy,

Digital Transformation,

Digital Maturity,

Business Process Management,

Business Process Outsourcing,

Digitizing Operations,

Service Operations,

Operational Excellence,

Balance Scorecard,

KPIs,

Performance Management System,

Product Development,

Project Management,

Business Development,

Benchmarking & Best Practice,

Business Case,

Corporate Development,

Corporate Strategy,

Feasability Studies,

Business Planning,

Growth Strategy,

Innovation Strategy,

New Business Build,

Strategic Planning,

Trends & Global Forces,

Scenario Planning,

Joint Ventures & Alliances,

Merger & Acquisitions,

Spin-Offs,

Operating Model,

Engineering

Robotics & Automation

Finance

Financial Modeling,

Portfolio Management

Analysis

Business Intelligence

Marketing and Public Relations

Branding,

Customer Insights,

Market Research,

Digital Marketing,

Competitive Analysis

Transportation, Supply Chain, and Logistics

Demand Planning

Industry Experience

Principal Investors

Venture Capital,

Real Estate

Technology

eCommerce (B2B),

eCommerce (B2C),

FoodTech

Consumer Products

Fashion and Beauty,

Food and Beverage,

Retail, Wholesale and Distribution

Financial Services

Retail banking