cem ozguven

Over the past 20 years, I have developed businesses and driven transformations as a McKinsey consultant and an executive with a global CPG company. My consulting and entrepreneurial foundation equipped me with skills in commercial strategy development and execution, which I leveraged to transform Philip Morris International (PMI)’s business from tobacco to reduced-risk products (electronic devices) by developing and deploying omni-channel strategies to establish and grow this revolutionary consumer products category world-wide (referred as the largest transformation in the history of consumer goods) 

My reputation as a transformative leader led to my final role at PMI, where I launched their global Direct to Consumer business from scratch. Setting the vision and strategy and managing the global P&L, I built a 300-person global team that scaled operations and deployed digital marketing initiatives that grew PMI’s e-commerce net revenue (from zero) to significance. From designing the consumer journey to digitalizing processes, I played a leading role in delivering an integrated consumer experience across conventional and digital platforms. 

Dissertation on the analysis of demand dynamics and pricing policies in consumer goods