Bob Sorensen

bob sorensen

Managing Partner at SorensenManagementGr

United Arab Emirates

Bio Summary

Bob has more than 20 years international work experience. He has built vast experience and expertise from a strategic, innovation, and business & policy development perspective.

He is a former PwC Strategy & Innovation Director and serves on several boards as (vice) president. He has a strong entrepreneurial spirit and founded 2 businesses, co-founded an online start-up, and an online medical platform. He worked for semi-governmental organizations as well as large MNC’s. He worked for over a decade in the technology sector and is passionate about digitization and the application of AI across organizations. Also, through his work he gained extensive experience in talent development, partnership development, and always aiming for the highest standard of quality.

He is a great communicator and builds long-lasting relationships internally and externally. Through this, he manages quickly to get to the core of organizational challenges and develops sustainable solutions while keeping aligned with the Board’s desires and strategic goals.

Bob holds a dual BBA from the UK & International School of Economics Rotterdam, a MA in Marketing from Radboud University, The Netherlands, and an EMBA with the Quantic School of Business and Technology (USA). He has completed multiple executive management programs at leading institutes such as INSEAD, RSM, MIT, and Oxford. He is married and lives with his family wife and 2 boys, in the UAE since 2013.

Employment History

SorensenManagementGr

Managing Partner

SorensenManagementGr

January 2019 - August 2014

Dubai - United Arab Emirates

Global management consulting firm with a focus on Corporate Strategy formulation and implementation, Innovation, organizational transformation and optimization, and Marketing to enhance competitive positions. Portfolio select ...see more

PwC

Director Strategy & Innovation

PwC

January 2016 - January 2019

Dubai - United Arab Emirates

Developed and implemented strategies for multiple large corporate clients, to improve organizational performance, and advise on transformation, customer experience, and innovation. Established strong relationships with key st ...see more

Tawazun Economic Council

Associate Executive Vice President

Tawazun Economic Council

September 2014 - May 2015

Abu Dhabi - United Arab Emirates

Established and executed a strategy to transform to a mature and structured organization within the country’s strategic framework. Introduced managerial steering structures for top management instilling strong efficiencies ...see more

SorensenManagementGr

Consulting Partner

SorensenManagementGr

October 2011 - August 2014

Abu Dhabi - United Arab Emirates

Defining and implementing organizational and business transformation strategies for a variety of multinational & SME clients to improve their organizational and operational performance, investment and M&A advise, enhance comp ...see more

KPN

Commercial Director

KPN

September 2009 - October 2011

Eindhoven, Netherlands

Guided strategic and departmental changes to a market-based model improving overall company performance. Executed a comprehensive transformation plan to successfully turn around their strategy and business approach. Created a ...see more

Selected Project Experience

Project Description:
Developed the organizational transformation strategy, set out the operational plan, restructured their commercial division, guided the installation of the ERP. Review and development of the business processes and procedures.

Industry: Professional Services

Topic(s): Organizational Transformation


Project Description:
Responsible for the assessment and improvement of the innovation department and the innovation strategic planning and outcomes across all agencies of several large government institutions.

Industry: Public Sector

Topic(s): Strategy & Planning


Project Description:
Responsible for transformation strategy and planning for the largest Science and Technology Institute in the Kingdom. Proving the strategic roadmap based on thorough review and analysis, as well as generating a 100-day plan for the transition of this large public sector organization into a market-oriented organization.

Industry: Public Sector

Topic(s): Organizational Transformation


Project Description:
Developed the operational redesign and growth strategy for a well-reputed architecture and engineering firm, with the strategic goal of embedding innovation processes and making several strategic acquisitions in the near term. Steering towards High tech, and AI, and product & solutions development. Potential revenue growth of 21%.

Industry: Real Estate & Construction

Topic(s): Organizational Transformation

Education

Bachelor's in Business Administration/Management

International School of Economics Rotterdam

1994

Master's in Business Administration/Management

Quantic School of Business and Technology

2021

Master's in Marketing

Radboud University

1997

Bachelor's in Business Administration/Management

University of Humberside

1994

Language Skills

Country Experience

Belgium Canada France Netherlands Saudi Arabia Sweden United Arab Emirates United Kingdom United States

Skills

Strategy & Planning

Project & Program Management

Finance

Financial Planning

Business

Digital Strategy,

Business Unit Strategy,

Growth Strategy,

Innovation Strategy,

Portfolio Strategy,

Strategic Planning,

Business Planning,

Corporate Development,

New Business Build,

Operating Model,

Strategic Management,

Benchmarking & Best Practice,

Corporate Strategy,

Feasability Studies,

KPIs,

Monitoring & Evaluation,

Organizational Excellence

Performance Management System,

Strategy Execution,

Business Development,

Channel Management,

Dashboard Development,

Change & Implementation,

Transformation Management Office,

Law, Regulation, and Compliance

Corporate Governance

Marketing and Public Relations

Digital Marketing,

Branding,

Competitive Analysis

Customer and Client Support

Customer Service

Sales

Digital Sales

Analysis

Business Intelligence

Industry Experience

Professional Services

Management Consulting

Technology

Public Sector

Infrastructure and Transport,

Economic Development

Pharmaceuticals & Medical Products

Biopharma

Principal Investors

Sovereign Wealth Fund

Telecom

Real Estate & Construction

Construction