Strategy consultancy advising senior global leaders in sport on critical, complex topics (70+ staff, 25+ in GCC)
Led strategy and implementation projects for government entities, sports bodies, facility owners and investor ...see more
Strategy consultancy advising senior global leaders in sport on critical, complex topics (70+ staff, 25+ in GCC)
Led strategy and implementation projects for government entities, sports bodies, facility owners and investors
Sector strategy (design and implementation)
• Enabled the KSA Ministry of Sports to develop international partnerships, identify commercial opportunities and enhance diversity and inclusion, to achieve mass participation targets under Vision 2030
• Drafted sector strategy and organization mandate for UAE General Authority of Sports in Q1’19, in partnership with McKinsey & Co.
Strategic and commercial planning for sports bodies (federations and clubs)
• Designed transformation of a leading GCC football federation, to strengthen talent pathways, increase commercial income and position country as a major global footballing nation in next 15 years
• Reviewed broadcast & digital rights and mapped future value drivers for a global winter sports federation
• Restructured business plan for a professional cricket club, to enable it to attract institutional funding
Major events – planning and commercialization
• Leading incubation of a major events division in a GCC nation, focused on football and Olympic sports - commercial and infrastructure strategy, valuing media rights, organization setup, and oversight over bids
Strategy for sports facilities and cities
• Defined the vision of a new professional multi-sports club for an upcoming mega city in KSA • Developed a national sports facilities optimization strategy for a GCC government entity
• Co-leader of Portas global Active Design practice