abdul-latif malik

Bio Summary

International strategy, product and commercial executive with broad industry experience. I help companies to generate profitable new growth, transform business models, and enhance efficiency.

My experience includes leading on strategic transformations, growth, commercial and partnership initiatives, corporate strategy, corporate development / M&A, and digital strategy.

Employment History

COO

EDM

November 2021 - May 2022

London, UK

• Market assessment, product design, consumer testing, and solution design for SaaS platform for Pharma clients • Developed software platform, product testing using accelerated visioning / development • Created business ...see more

Full Time Carer

Home

September 2020 - November 2021

London, UK

Strategy And Product Director

Ethical Investment Start-up

March 2020 - September 2020

London, UK

• Developed product proposition from concept based on detailed market and competitive / positioning and testing of use cases • Accelerated agile prototype development of machine learning product with external developers, ...see more

Strategy And Commercial Director

IPS

February 2019 - December 2019

London, UK

• Drive payment providers change agenda, assess design and own, manage and deliver 4 key critical programmes to delivery within cost and time budget - aligned to strategy using design thinking including customer value AI � ...see more

Strategic Programme Lead

Lloyds Bank

October 2018 - March 2019

London, UK

• Led and delivered high profile commercial programmes & initiatives across Lloyds Bank, Halifax, Bank of Scotland

Director Of Group Strategy AND Group Marketing

Wesleyan FS

January 2017 - October 2018

Birmingham, UK

Wesleyan is a mutual Society providing financial advice, investment management, protection and insurance) Strategy & Commercial Leadership ‣ Led and developed a ground up 'Beyond 2020' strategy development to create a 5 year Group strategy (detailed assessment of the market (product, customers, competitors, digital), future potential (changes in market landscape), key risks, and then the organisational and structural changes required to deliver the strategy - with all round support from across group and executive / group board. ‣ Advised CEO and Board on areas for M&A opportunities - from target assessment to working with deal makers, target analysis and initial appraisal discussions ‣ Designed and negotiated external strategic partnerships with City council, local universities and innovation hubs for sponsorship, joint working and social improvement initiatives ‣ Represented the Group in discussions with the regulator (FCA) on strategy and strategic risk Marketing Insight - Managed two of the 4 areas (30FTE) across Group marketing (Customer and Data) ‣ Stood up new marketing function with refreshed strategy to drive new business (up 10%) using customer lifetime value analysis ‣ Created a new powerful single customer report and implementation forum to drive NPS Marketing Data ‣ Owned the data strategy and its use to support every channel leading to 30% increase in sales leads ‣ Led work on GDPR regulatory positioning Innovation / Digital Programme Sponsor ‣ Pitched concept to Board / created the need to set-up digital innovation hub focused on new thinking to drive future growth and new ways to tackle existing problems, side step competition and drive growth ‣ Set-up working relationships with universities and innovation hubs to take learnings and created a new semi-detached working environment with direct link to the CEO ‣ PoC to market of customer and digital to Board for development, testing, then launch

Customer And Marketing Strategic Advisor

LV Insurance

January 2016 - September 2016

London, UK

• Developed draft customer strategy and customer plan to drive focus on customers, deeper and intuitive relationships between life and investment products - role supporting executive to establish new function • Managed an ...see more

Strategy And Transformation Director

Coop Bank

April 2014 - December 2015

Manchester, UK

Strategic role advising Bank Executives on recovery, stabilisation, growth planning Transformation Strategy ‣ Updated master 5 year Bank Strategy, blueprint and metrics / KPI's to measure outcomes ‣ Reviewed and re-planne ...see more

Growth Lead

IBM

January 2011 - April 2014

London, UK

Led the development of market insight, digital proposition and marketing plan for FS, then executed in collabo- ration with cross brand teams to develop pipeline sales worth $80m across Europe. * Co-created and developed the ...see more

Head Of Strategy And Transformation

Lloyds Bank

January 2009 - January 2011

London, UK

• Pre-merger opportunity assessment and sizing - consequently used for discussions • Post-Merger Integration - Managed Day 1 and Day 4 to 100 • Operating model analysis of the shape, function, and opportunity of the fut ...see more

Senior Manager

KPMG

January 2006 - January 2008

London, UK

KPMG Outsourcing: Operating model and organisation design lead for offshoring re-design KPMG Europe Merger: Analysis lead for internal infrastructure integration project UK Government Department: Policy advisory BT: Led a ...see more

Consultant

Capgemini

January 2001 - December 2005

London, UK

Worked in Consulting Services focusing on analysis and design across various service lines in London and Paris (Global Strategy lab) World Payments Reports - co-writer on annual published report developed in conjunction with ...see more

Education

Master's in Economics

University of Luton Business School

2001

Bachelor's in Economics

Brunel University

2000

Language Skills

English

Country Experience

France Germany Italy Saudi Arabia United Arab Emirates United Kingdom United States India Mauritius Qatar Pakistan Oman Turkey Norway Sweden China

Skills

Business

Digital Strategy,

Digital Culture,

Digital Experience & Design,

Digital Maturity,

Digital Transformation,

Project Management,

Business Unit Strategy,

Growth Strategy,

Innovation Strategy,

Strategic Planning,

Corporate Strategy,

Feasability Studies,

New Business Build,

Purpose,

Portfolio Strategy,

Strategic Management,

Scenario Planning,

Trends & Global Forces,

Business Development,

Post Merger Integration,

Business Process Management,

Business Process Outsourcing,

Operational Excellence,

Operation Management,

Transformation Management Office,

Change & Implementation,

Balance Scorecard,

Monitoring & Evaluation,

Dashboard Development,

KPIs,

Performance Management System,

Organizational Excellence,

Strategy Execution,

Benefit Realization,

Product Development,

Interim Management

Market Research

abdul-latif malik

Bio Summary

Employment History

COO

EDM

Full Time Carer

Home

Strategy And Product Director

Ethical Investment Start-up

Strategy And Commercial Director

IPS

Strategic Programme Lead

Director Of Group Strategy AND Group Marketing

Wesleyan FS

Customer And Marketing Strategic Advisor

LV Insurance

Strategy And Transformation Director

Coop Bank

Growth Lead

Head Of Strategy And Transformation

Senior Manager

Consultant

Education

Master's in Economics

University of Luton Business School

Bachelor's in Economics

Brunel University

Language Skills

Country Experience

Skills

Industry Experience